Google “ppc optimization” and you’ll get a whooping 2,320,000 results. That’s quite a lot of information to go through.
And there are countless variations on the theme: “ppc optimization techniques”, “ppc optimization strategies” and so on.
Still, in Ben Franklin’s words: “If you fail to plan, you’re planning to fail”.
You can spend hundreds of hours optimizing a PPC advertising campaign, but if you haven’t laid down the ground work correctly, you’re just wasting time and money. This is true no matter what type of ads you’re running: Facebook Ads, Google Adwords or retargeting campaigns.
Here are the rules you must follow in any PPC advertising campaign to make sure you’re on to a good start. However, if you are in Jaipur are looking for PPC Training in Jaipur, then join Pragya digital academy.
1. Outline Your Advertising Goal
Cheshire the cat was right: “If you don’t know where you want to go, any road will take you there.“
Those wise words can also be applied to PPC advertising. If you don’t know what you’re aiming for, anything will do, right?
But that’s not the way it goes and we know that. How many times did you start an ad campaign, for your own company or for a client and say, a few days in: “These results are perfect, the CTR and the number of conversions are both good, it’s exactly what I (vaguely) had in mind.” ?
Aham, that doesn’t happen very often.
Being able to measure how you’re doing against your objectives is one of the best parts about PPC advertising and digital marketing in general. Why not take full advantage of it?
Start planning your PPC campaign by outlining what you want to achieve. Do you want to increase the number of subscribers to your blog? Do you want to increase sales by 10% or will a 2% be more realistic?
2. Define Your Budget
The most popular PPC advertising platforms (Google Adwords, Facebook ads) ask for a daily budget. That can trick you into spending a lot of money before you know it.
But if you define an overall budget for your PPC campaigns, it’s easier to keep costs under control. And you won’t be surprised that you’ve spent more than you can afford.
Consider how much you can afford to spend on advertising per month and split it across campaigns (search, display, retargeting) or across ad networks (Adwords, Facebook Ads, Linkedin, Twitter or others). Next, take the ad campaign or ad network budget and divide it by 30,4 (the average number of days in a month). And that’s your correct daily budget.
You should also establish an approximate maximum cost per conversion – how much you can spend to get a new customer. This will help you see if you’re breaking even on your campaign. If the amount of money you spent to get a new customer is lower than what you make, on average, from that customer, your campaign is running a loss.
3. Structure Your Campaigns According to Theme
Avoid the temptation to create a single PPC advertising campaign that targets a very wide audience and promotes everything there is about your business, product or service.
The nice thing about PPC is that you get to control who sees your ad and create different ads according to theme. There’s more than one benefit if you stick to this rule.
It helps you stay on top of things and it keeps your campaigns organized and easier to manage. It also allows you to create ads that are highly relevant and, in turn, with a higher chance of conversion.
What’s more, structuring makes it easier to track and control costs. It enables you to see which product categories or audiences bring in a return on investment.
Source:- https://blog.bannersnack.com/9-rules-ppc-advertising-campaign/
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